Good readers of my blog -
A happy day to you all. I've conjured up an activity that I am sure is not completely original but was, in this exact form, previously unpublished:
Activity on media representation - Dan Thompson
What do the cool people drive?
Purpose: This activity asks students to analyze automobile ads for as many decades as the teacher can find (either TV commercials or print ads) to appreciate what has changed in how the media represent automobiles - and hopefully why it has changed.
Process: Present students with a number of ads from different decades. Ask them what kinds of vehicles are prized and what aspects of them are emphasized. Is it horsepower? Efficiency? Size? Cup holders?
This could lead to a discussion about whether car ads reflect or suggest what we value in them and what value we place on our vehicles. What will the next generation of automobile ads say? Why will they say that?
Time: Class period
Age: High school
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